Ice cream brand designed never to melt. With an ice pack in the bottom of the tub, your ice cream stays cold as you eat!

Designed an ice cream brand that appeals to young middle-class families with children aged 6-12. Starting with a product concept, I narrowed down multiple ideas before proceeding to flesh out the brand identity, including the logo, color palette and pattern.

For the packaging, I designed the 10oz ice cream tub as well as the cardboard wrapping that goes around the tubs which are sold in twin packs.

Created logo and packaging to align with target audience and brand identity.